Cookies Policy
Last updated: 14 September 2026
What cookies are
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, or to work more efficiently, as well as to provide information to the owners of the site.
Cookies we use
We use cookies and similar technologies to measure how this site is used and to measure our advertising. Until you choose, Google tags run in a consent-limited mode that sets no cookies. If you accept, we load Google Analytics 4 and Google Ads with cookies, PostHog, Plausible and Microsoft Clarity, which records session replays. Read our Cookies policy.
| Name | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
| Goldline | ||||
| gl_consent | Goldline | Records whether you accepted or declined, so the choice persists between visits. Stored in localStorage. | Until you clear it | Strictly necessary |
| gl_session_utm | Goldline | Holds the campaign details (utm values and gclid) of the link that first brought you here, so a booking can be matched to its campaign. Stored in sessionStorage, only after you accept. | Until you close the tab | Analytics |
| Google Analytics 4, set only after you accept | ||||
| _ga | Google Analytics 4 | Distinguishes visitors so we can understand how many people use the site. | 2 years, as published by Google | Analytics |
| _ga_T39L3VQZ22 | Google Analytics 4 | Maintains session state for the Goldline property. | 2 years, as published by Google | Analytics |
| Google Ads, set only after you accept | ||||
| _gcl_au | Google Ads | Stores how you reached the site so we can measure which adverts lead to an enquiry. | 90 days, as published by Google | Marketing |
| _gcl_aw | Google Ads | Set when you arrive from a Google advert (a gclid in the link) so a booking can be matched to that advert. | 90 days, as published by Google | Marketing |
| _gcl_ls | Google Ads | Stores advert click details for conversion measurement. | Set by the vendor | Marketing |
| test_cookie | Google Ads (doubleclick.net) | Checks whether your browser accepts cookies. | Set by the vendor | Marketing |
| PostHog, set only after you accept | ||||
| ph_phc_*_posthog | PostHog | Stores an anonymous PostHog identifier, as a cookie and in localStorage, so page views, clicks and diagnostic bookings can be counted. Session recording is switched off. | Set by the vendor | Analytics |
| Plausible | ||||
| None | Plausible Analytics | Cookieless page view measurement. Sets no cookies. | No cookie set | Analytics |
| Microsoft Clarity, set only after you accept | ||||
| _clck | Microsoft Clarity | Persists a Clarity user identifier so sessions can be joined together. | 1 year, as published by Microsoft | Analytics |
| _clsk | Microsoft Clarity | Joins page views within a single session for session replays and heatmaps. | 1 day, as published by Microsoft | Analytics |
| _cltk | Microsoft Clarity | Clarity tracking cookie used for session replays. | Set by the vendor | Analytics |
| MUID | Microsoft | Microsoft cookie set when Clarity loads. | Set by the vendor | Analytics |
| MR | Microsoft | Microsoft cookie set when Clarity loads. | Set by the vendor | Analytics |
| SRM_B | Microsoft | Microsoft cookie set when Clarity loads. | Set by the vendor | Analytics |
| SM | Microsoft | Microsoft cookie set when Clarity loads. | Set by the vendor | Analytics |
| ANONCHK | Microsoft | Microsoft cookie set when Clarity loads. | Set by the vendor | Analytics |
| Calendly, set only after you accept | ||||
| __cf_bm | Calendly (calendly.com) | Set by Calendly when the booking calendar loads. | 30 minutes of inactivity, as published by Cloudflare | Functional |
| _cfuvid | Calendly (calendly.com) | Set by Calendly when the booking calendar loads. | Set by the vendor | Functional |
Goldline
gl_consent
- Provider
- Goldline
- Purpose
- Records whether you accepted or declined, so the choice persists between visits. Stored in localStorage.
- Duration
- Until you clear it
- Category
- Strictly necessary
gl_session_utm
- Provider
- Goldline
- Purpose
- Holds the campaign details (utm values and gclid) of the link that first brought you here, so a booking can be matched to its campaign. Stored in sessionStorage, only after you accept.
- Duration
- Until you close the tab
- Category
- Analytics
Google Analytics 4, set only after you accept
_ga
- Provider
- Google Analytics 4
- Purpose
- Distinguishes visitors so we can understand how many people use the site.
- Duration
- 2 years, as published by Google
- Category
- Analytics
_ga_T39L3VQZ22
- Provider
- Google Analytics 4
- Purpose
- Maintains session state for the Goldline property.
- Duration
- 2 years, as published by Google
- Category
- Analytics
Google Ads, set only after you accept
_gcl_au
- Provider
- Google Ads
- Purpose
- Stores how you reached the site so we can measure which adverts lead to an enquiry.
- Duration
- 90 days, as published by Google
- Category
- Marketing
_gcl_aw
- Provider
- Google Ads
- Purpose
- Set when you arrive from a Google advert (a gclid in the link) so a booking can be matched to that advert.
- Duration
- 90 days, as published by Google
- Category
- Marketing
_gcl_ls
- Provider
- Google Ads
- Purpose
- Stores advert click details for conversion measurement.
- Duration
- Set by the vendor
- Category
- Marketing
test_cookie
- Provider
- Google Ads (doubleclick.net)
- Purpose
- Checks whether your browser accepts cookies.
- Duration
- Set by the vendor
- Category
- Marketing
PostHog, set only after you accept
ph_phc_*_posthog
- Provider
- PostHog
- Purpose
- Stores an anonymous PostHog identifier, as a cookie and in localStorage, so page views, clicks and diagnostic bookings can be counted. Session recording is switched off.
- Duration
- Set by the vendor
- Category
- Analytics
Plausible
None
- Provider
- Plausible Analytics
- Purpose
- Cookieless page view measurement. Sets no cookies.
- Duration
- No cookie set
- Category
- Analytics
Microsoft Clarity, set only after you accept
_clck
- Provider
- Microsoft Clarity
- Purpose
- Persists a Clarity user identifier so sessions can be joined together.
- Duration
- 1 year, as published by Microsoft
- Category
- Analytics
_clsk
- Provider
- Microsoft Clarity
- Purpose
- Joins page views within a single session for session replays and heatmaps.
- Duration
- 1 day, as published by Microsoft
- Category
- Analytics
_cltk
- Provider
- Microsoft Clarity
- Purpose
- Clarity tracking cookie used for session replays.
- Duration
- Set by the vendor
- Category
- Analytics
MUID
- Provider
- Microsoft
- Purpose
- Microsoft cookie set when Clarity loads.
- Duration
- Set by the vendor
- Category
- Analytics
MR
- Provider
- Microsoft
- Purpose
- Microsoft cookie set when Clarity loads.
- Duration
- Set by the vendor
- Category
- Analytics
SRM_B
- Provider
- Microsoft
- Purpose
- Microsoft cookie set when Clarity loads.
- Duration
- Set by the vendor
- Category
- Analytics
SM
- Provider
- Microsoft
- Purpose
- Microsoft cookie set when Clarity loads.
- Duration
- Set by the vendor
- Category
- Analytics
ANONCHK
- Provider
- Microsoft
- Purpose
- Microsoft cookie set when Clarity loads.
- Duration
- Set by the vendor
- Category
- Analytics
Calendly, set only after you accept
__cf_bm
- Provider
- Calendly (calendly.com)
- Purpose
- Set by Calendly when the booking calendar loads.
- Duration
- 30 minutes of inactivity, as published by Cloudflare
- Category
- Functional
_cfuvid
- Provider
- Calendly (calendly.com)
- Purpose
- Set by Calendly when the booking calendar loads.
- Duration
- Set by the vendor
- Category
- Functional
Cookie lifetimes for Google Analytics, Google Ads, Microsoft Clarity are set by those providers, not by Goldline, and the durations shown are their published values. Providers may change them without notice to us.
Managing your choice
The consent banner appears on your first visit and offers accept and decline with equal prominence. Your choice is recorded as gl_consent in your browser's localStorage, so the banner does not reappear on later visits.
There is currently no preferences link that re-opens the banner. To change your mind, clear this site's data in your browser, which removes the gl_consent entry and any cookies already set. The banner will then appear again on your next visit and you can choose differently. Scripts already loaded during a session in which you accepted cannot be unloaded before you close or reload the page. Google tags continue in a consent-limited mode after you decline.
You can also configure your browser to reject all cookies. If you do, some parts of this website may not function as intended, specifically, form submissions and interactive tool features.
Third-party services
When you submit an enquiry form, data is processed by Supabase, our database and email service provider. That processing is necessary to answer you and does not depend on your analytics choice.
If you accept, the remaining providers are loaded. Plausible Analytics measures page views without setting cookies and without tracking you across other sites. Google Analytics 4 measures how many people use the site and how they move through it. Google Ads measures which of our adverts led to an enquiry. Microsoft Clarity records session replays and heatmaps, which means your interactions with pages, such as scrolling, mouse movement, and clicks, are captured and can be played back. We state that plainly because it goes further than counting page views.
Google Analytics and Google Ads are operated by Google, and Microsoft Clarity by Microsoft. Data collected by these providers may be processed outside the United Kingdom under those providers' own international transfer arrangements, including the UK extension to the EU-US Data Privacy Framework and standard contractual clauses. If you decline, Google receives consent-limited pings without setting cookies. PostHog, Plausible and Microsoft Clarity do not load.
For data subject rights or privacy queries, contact us at info@goldlineconsultancy.co.uk.
Updates
This policy is reviewed every six months and updated as our cookie use changes. The "Last updated" date at the top of this page reflects the most recent change.